$60 for standard edition. Both give you early game access and the "Color Stone", which changes the color of your lightsaber blade and blaster bolts.
The CE gives you a bunch of crap that nobody really cares about, plus the following in-game items:
Flare Gun - Fire a dramatic and inspiring flare high into the air.
Training Droid - A small but advanced training droid to hover at your side for combat assistance.
Holo Dancer - Portable entertainment system to project your own holographic dancer.
Holo Cam - Keep visual records of your in-game adventures as you travel the Star Wars galaxy.
STAP - The STAP is a sleek and unique in-game vehicle you will acquire during your journeys
Exclusive Mouse Droid - A little Mouse Droid to join your adventures.
Collector's Store - Unique in-game vendor with a dynamic assortment of items available only to purchasers of the Collector's Edition.
http://www.swtor.com/preorder/?sourceid=eag3012