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Soccer clubs have been getting into this recently also with Man U and Schalke buying up European groups.
I really don't care for big marketing organizations getting into the scene either. One of the cool things about the current state (I've followed Halo specifically since I was a kid) is how accessible it is to the average Joe. I'd rather see more organizations like Optic where the leadership is at least as passionate about gaming as they are their bottom line.
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